The Coca-Cola Refreshing Films program provides an opportunity for up-and-coming filmmakers to create content for the big screen. The program is designed to give student filmmakers a real-word experience working with a big brand and creating branded content. The goal of the program is that each student participant can use this experience to help further their careers in the film industry. Students have until October 10th, 2023 at 9:59pm MST to submit pitches and budgets for their branded ads according to the creative brief (download below). Four pitches from submissions from over 60 affiliated schools will be selected and given $20,000 to create their films. One winners will be selected and have their short film shown in theatres across the country. A fan favorite film will also be awarded.
Official rules can be found here: https://drive.google.com/file/d/1wrqB_DHC6x1ute_QIFEaGqKG3XOFTxEu/view
Download the Creative Brief and Instructions: (attached PDF)
For more information, reach out to Kyle Stapley in the TMA office.